Activewear has become a part of our everyday wardrobe like jeans, organic cotton tees and our favorite Suzi Roher scarf. But that doesn't mean one has to compromise on style! When it comes to going from workout to running out and about town, we love to layer, play with colors and patterns and have just as much fun as we do with every other look. Hard Tail Forever is full of bold color and style! We found the always made in the US of A line around 2 years ago and loved it's fun approach to looking put together at the gym without compromising on comfort, which everyone craves while working out.
While in the Air Force, Dick Cantrell, the founder, was introduced to the term "hard tail" which was used to describe someone physically fit. Hard Tail Forever's fabric dye technique keeps the fabric soft, breathable and flexible so as not to compromise the athletes ability to move, be it at the gym, in a yoga class or walking down the street, staying true to the hard tails need to workout. The line has been featured in InStyle, Yoga, Cosmopolitan and many more!
At Jophiel, we love working with Hard Tail Forever because we get to be creative and play with color combinations and tie-dye patterns unique to Jophiel! Check out our looks online or stop in the store to see more!